AKAKU AT A GLANCE
A beacon of free speech on the best islands in the world where anyone can come and talk story, Akaku Maui Community Media is the place people turn to learn how to produce and submit video on just about anything. Most of it local, all of it non-discriminatory, non-commercial, uncensored, and unfiltered.
Akaku is the place where every Maui Nui resident, rich or poor, young or old, can have a voice and showcase the diversity of our islands. A place to talk, to show, to tell, to discuss, to innovate, to play, to bring media literacy and civic engagement to the people. Our mission is to: “Empower Our Community’s Voice Through Access to Media”
Akaku is an independent, non-profit Public, Education and Government (PEG) Access television station governed by a local board of directors and designated by the State of Hawaii to program three cable television access channels (53, 54 and 55) serving more than 53,000 Spectrum Cable homes on Maui, Molokai and Lanai.
As part of that agreement, Akaku is the recipient of 3% of basic cable revenue (annual franchise fees) paid to the non-profit by the cable operator as “rent” for the commercial use of the public rights of way it uses to conduct its monopoly business. In addition, Akaku receives capital funds of $3.00 per subscriber per annum from the cable operator.
According to the terms of a separate agreement, Akaku allocates 25% of these cable funds in direct payments to education partners, University of Hawaii Maui College (UHMC) and the Maui Department of Education (MDOE)
Akaku generates additional revenues through production contracts and services, class tuition, membership fees, donations, grants, underwriting support, sales of merchandise and other services.
Akaku streams “live” and “Video on Demand” (VOD) content online through the akaku.org website and on select social media. Akaku is also the parent of a low power, listener supported, non-commercial, talk radio station, KAKU 88.5 FM, “The Voice of Maui” that broadcasts an eclectic blend of over-the-air, national and local community fare to central Maui and across the world on its web companion, www.KAKUfm.org.
AKAKU MEDIA CENTER
Akaku’s solar powered, main media access facilities are located at Akaku Center, 333 Dairy Road, Suite 104, in Kahului. They include administrative offices; a TV and radio studio; an audio recording booth; several portable studio units; field camera packages; mobile video kits; post production; Live U cellular bonding broadcast systems; DVD duplication facilities; a Mac based media lab and screening room; a master control playback system; a new convening space, and a wired conference room that can acommodate up to twenty people. Akaku also staffs and maintains a media center on Molokai at 40 Ala Moana Street in Kaunakakai, Suite 109.
Akaku staffs and maintains video/audio recording and playback facilities located at the County of Maui Council Chambers for “live” gavel-to gavel cablecasts of Maui County Council and other Government meetings.
In addition, Akaku is capable of broadcasting “live” (using LiveU cellular bonding technology) from any location that has robust cell phone reception to sister PEG stations in the state and to hundreds of TV stations in the mainland United States.
Akaku Center in Kahului is a commercial retail/office complex wholly owned by the non-profit’s subsidiary, Akaku Holdings, LLC. Space in the complex is available for lease by qualified tenants.
AKAKU CABLE TELEVISION CHANNELS*
CHANNEL 53 – AKAKU GREEN / GOVERNMENT & PUBLIC AFFAIRS
Akakū Green is the channel dedicated to Government and Public Affairs. We provide “live” gavel to gavel coverage of County Council meetings and replay them multiple times. We cover all Planning Commission meetings, select Boards and Commissions meetings, the Mayor’s Annual State of the County address and Public Affairs programs. Every meeting is made available online to view on demand.
CHANNEL 54 – AKAKU RED / ALL ACCESS ALL THE TIME
Akakū Red is the channel dedicated to Community submitted videos. Almost everything submitted by the residents of Maui County, regardless of program length or subject matter, will be played on this channel. Occasionally we will transmit programs originating from Oahu, the state capitol, neighbor islands or from other jurisdictions if they are of interest to Maui residents. Most Saturdays from noon to midnight are dedicated exclusively to programming produced on Molokai.
CHANNEL 55 – AKAKU BLUE / LIVE & LOCAL
Akakū Blue is the Live and Local Channel. This is our curated Maui Nui Showcase Channel. “Live” community events, most series programs of traditional broadcast length, “live” and pre-recorded topical programs, talk shows, sporting events, special programs, “Democracy Now”, breaking news, and the Best of Akaku are usually broadcast on this channel.
*available on Spectrum Cable and online and on mobile devices at www.akaku.org
Media Education is one of the foundational pillars of Akaku. We offer relevant, state of the art media literacy programs, video and radio production courses, groundbreaking mobile video instruction, salons, seminars, mentorships and custom training that provide our community producers and the public access to storytelling skills, production equipment, facilities and distribution channels to display their work. Specialty trainings for community organizations, agencies and businesses can be designed as a fee-for-service or through grant partnerships. Whether it is through our video training, innovative youth mobile journalism programs, special media maker initiatives, specialized workshops, or traditional class offerings, Akaku takes pride in our role as a incubator for professional careers and internships. Full and partial scholarships are available to applicants in need of financial assistance. Class offerings can be found on our website: www.akaku.org
VIDEO PRODUCTION SERVICES, EQUIPMENT & FACILITIES
Akaku maintains a gold standard of up to date, high definition studio production, field production and post production equipment and services. Akaku’s multi-platform media distribution capabilities include in studio, field and portable studio configurations, “live” remote broadcasting and mobile video that can post directly from most any idevice to television and/or the web. Information about Akaku video production services and equipment can be found on our website.
Akaku Maui Community Media is staffed with a highly trained group of veteran
media professionals and technicians in the Film, Video, Television, Internet and Radio fields. Experienced senior staff are early adopters and innovators in the use of mobile, digital, and emerging media technologies to solve communications needs. Akaku is the go to team on Maui that has the experience to guide any project from concept to completion. The team is available for consultation and media planning for a nominal fee.
HOW TO USE AKAKU
INTRODUCTION TO AKAKU AND PUBLIC ACCESS MEDIA
This is an introduction and orientation class on the policies and procedures at Akaku and the role of Public Access Television in communities. The orientation also includes an overview of the production process and includes a Tour of Akaku. There is a $10 fee.
All Maui County residents are invited to submit video programs online or at the Akaku offices in Maui or Molokai at no charge for air on Akaku Maui Community Media Channels 53, 54 and 55 available on the Spectrum Cable Television system serving 53,000 cable homes on Maui, Molokai and Lanai, and online to the world at www.akaku.org. There is no fee or limit for video submission of individual videos.
Maui Nui residents are eligible to schedule 30-minutes of television studio time, with a single camera, teleprompter, microphone(s) and Akakū studio technician, to record an up to 5-minute non-commercial Public Service Announcement (PSA) at no-charge on a monthly basis. There will be a nominal charge for residents who wish to take advantage of this service more than once a month.
CLASSES, MEDIA SALONS AND EVENTS
Any and all Maui Nui residents can take field, storytelling, studio and video/radio production, post production classes, mobile and media literacy classes for a nominal fee
and/or attend media salons, our annual “Walk of Heroes” ceremony and special events
IN STUDIO “LIVE” OR PRE-RECORDED TV PROGRAMS, EVENT COVERAGE AND MOBILE FIELD CORRESPONDENTS
These programs are available by special arrangement and may require a membership, fee, project proposal, approval process and special studio and/or in field training.
VOLUNTEER and INTERNSHIP PROGRAM
Akaku has a volunteer program which allows residents to apply volunteer work hours toward credit for payment for classes and services. It also has a limited number of internships in production and in radio for students who need course credit and are attending schools and universities.
JOIN THE AKAKU OHANA AND BECOME A MEMBER
Maui Nui residents may submit videos, perform a monthly speak out message in our studio, register and pay for classes, attend events and rent Akaku facilities and equipment without becoming a member. To take full advantage of the many benefits discounts and perks Akaku has to offer, three types of memberships are available tailored to your needs.
AKAKU PRODUCER ASSOCIATE MEMBERSHIP
This basic Akaku Producer Associate (APA) membership is designed for community producers that would like to present regularly scheduled “series” programs and radio talk shows. If producers wish to take out video equipment, use the media lab and studio facilities they must become “certified” APA members. Any Maui County resident can become “certified” by enrolling in and successfully completing a pre-requisite Introduction to Akaku and Public Access media class and one or more classes in, Basic Storytelling and Video Production, TV Studio Production and/or Editing with Final Cut Pro X. Users can be “certified” in radio production provided that they successfully complete an Introduction to Radio course and their projects are approved by our radio division.
APA membership comes with the following benefits.
- Discounts on Akaku education classes
- TV Programs listed on Akaku Video on Demand webpage at no charge
- Access to Online Community Producer Group
Certified APA membership comes with the following additional benefits
Ability to check out camera equipment to produce non-commercial video for first use on Akaku channels. (requires certification)
- Use of Akaku facilities, equipment, studio and media lab.
- Eligible for KAKU Radio access for approved shows
- Ability to check out camera equipment to produce non-commercial video for first use on Akaku channels.
AKAKU RED SUPPORTING MEMBERSHIP
Akaku Supporting Membership is designed for individuals who stand behind Akaku’s mission of, “Empowering the Community’s Voice Through Access to Media” and for people who support local, non-commercial points of view.
- Akaku Supporting Members acknowledged in weekly TV credit role
- Frequent mention on KAKU radio
- Priority seating for Media Salons and select events
- Free annual gift item
- Eligible for 20% discounts on Akaku education classes
AKAKU GREEN COMMUNITY PARTNER
Akaku Community Partner membership is designed for non-profit organizations, community associations and groups that wish to use community media to raise awareness of their work and who support our mission of, “Empowering the Community’s Voice Through Access to Media”
- Akaku Business Partner Members acknowledged in daily TV credit roll.
- Mention of your organization on KAKU radio during drive time
- Logo on Akaku web site with hot link to your organization.
- Free 30-minute media consultation once a year.
- 20% Non-profit discount for Media Lab and Conference Room facility rentals.
- 20% Non-profit discount on video production
- Information table at Akaku Walk of Heroes and select events
AKAKU BLUE BUSINESS PARTNER
Akaku Business Partner membership is designed for Maui businesses that wish to use community media to contribute to and engage the greater Maui Nui community and who support our mission of “Empowering the Community’s Voice Through Access to Media”
- Akaku Business Partner Members acknowledged in daily TV credit roll.
- Mention on KAKU radio during drive time
- Logo on Akaku web site with click through to your business.
- Free 30-minute media consultation once a year.
- Business Partner placard for display at your place of business
- 10% discount for Media Lab and Conference Room rentals
- 10% discount on video production
- Priority Underwriting & Sponsorship Opportunities
DISCLAIMER: Members must agree to the Akaku Policies & Procedures published on our website (www.akaku.org) and Akaku reserves the right to disqualify membership eligibility to any applicant at any time at its sole discretion
ANNUAL WALK OF HEROES CELEBRATION
In 2011 Akaku began the proud tradition of enshrining the hand and footprints of some of Maui Nui’s undisputed heroes in cement outside the station. We do this to honor their support of Akaku’s mission to “Empower our Community’s Voice through access to Media”” or to celebrate the many contributions they have made to forever keep Maui “No Ka Oi.”
Hosted by friend of the station and beloved comedian, Andy Bumatai, some of our past honorees include: Uncle George Kahumoku, Jr., HAPA’s Barry Flanagan, Diva Amy Hanali’i, the late Uncle Richard Ho’opi’i, Kumu Hokulani Holt, State Senator Roz Baker and Hawaii Governor, Neil Abercrombie.
One of Maui Nui’s best block parties, the day-long family friendly event attracts a crowd of hundreds and features fantastic entertainment, music, comedy, a silent auction, a VIP area, a jumping castle for the kids and ono grinds.
Akaku offers a variety of ways individuals, non-profit organizations and businesses can
support Akaku Maui Community Media and KAKU Radio. You can do well and support a public good at the same time by underwriting individual programs, series, radio shows, TV channels, media salons or special events.
Underwriting offers cost effective methods to get your name, logo and custom message in front of more than 132,000 potential cable viewers and 40,000 radio listeners daily across three media platforms, TV, Radio and Online.